The popularity of streaming platforms is ushering in a second digital music revolution, and Goldman Sachs Research expects global music revenues to almost double in the next 15 years. How streaming is reviving the music industry.
Goldman Sachs – Music in the Air Streaming is turning up the beat for the music industry as global music revenue is set to reach record highs. Thank you for subscribing to BRIEFINGS: our weekly email about trends shaping markets, industries and the global economy.Some error occurred. Please refresh the page and try again. Streaming services are poised to drive a second and more profitable âdigital revolutionâ in music after more than a decade of value destruction from piracy and unbundling. Lisa Yang of Goldman Sachs Research explains why streaming appeals to consumers and the recorded music industry alike, as well as the converging trends supporting its rise. Please refresh the page and try again.Invalid input parameters. In Stairway to Heaven, our analysts outline a path to this revenue boom, and in Paint it Black they show what could stand in the way. Streaming is a massive game-changer for the recorded music industry, in the sense that it establishes a much more sustainable business model for the labels.Thank you for subscribing to BRIEFINGS: our weekly email about trends shaping markets, industries and the global economy.Some error occurred. In Stairway to Heaven, our analysts outline a path to this revenue boom, and in Paint it Black they show what could stand in the way. Please refresh the page and try again.Invalid input parameters. Streaming is turning up the beat for the music industry as global music revenue is set to reach record highs. Goldman Sachs shows how. Please refresh the page and try again. Streaming services are poised to drive a second and more profitable “digital revolution” in music after more than a decade of value destruction from piracy and unbundling. The popularity of streaming platforms is ushering in a second digital music revolution, and Goldman Sachs Research expects global music revenues to almost double in the next 15 years.
Lisa Yang of Goldman Sachs Research explains why streaming appeals to consumers and the recorded music industry alike, as well as the converging trends supporting its rise. The music industry has entered a new era of growth after nearly two decades of disruption. Goldman Sachs, Music in the Air 2020 report “We expect a strong rebound in outer years, with the live music industry nearly returning to its pre-COVID-19 level by 2022,” Goldman’s research team… SPONSORED BY GOLDMAN SACHS
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